Christmas of solidarity: concrete support and moments of joy for lonely elderly people across the entire country
- Over 1,100 elderly people supported during the holidays through the actions of the Margareta of Romania Royal Foundation
Bucharest, December 22, 2025 – The Margareta of Romania Royal Foundation, together with volunteers, sponsors, and donors, brought the spirit of the winter holidays into the homes of vulnerable elderly people. Through community actions, material support, and activities designed to alleviate loneliness, the organization created, once again this year, a network of solidarity that reached the hearts of those affected by isolation.
Christmas of hope for low-income elderly people in Bucharest
On December 17, 76 Royal Foundation volunteers and company employees – traveled across the capital's sectors to deliver packages containing basic food items, traditional products, dairy products, eggs, hygiene and sanitary items, as well as 100 holiday cards made by themselves, to 100 lonely elderly people. Each delivery visit became a moment of connection, filled with smiles, conversation, and gratitude. During the holidays, the support of partner companies allowed for the preparation of generous packages that cover essential needs at the end of the year for the seniors who receive monthly aid through the Elderly Fund.
Festive meals and intergenerational activities
50 elderly people from Bucharest participated in a festive meal generously hosted by Hanu’ Berarilor – Casa Oprea Soare, part of the City Grill network, enjoying the company of team members from Elderly Helpline and Connecting Generations in the Digital World project.
In the spirit of active aging, beneficiaries of Elderly Helpline and The Fund for the Elderly collaborated with children in creative Christmas workshops, making small Christmas trees, wreaths, scented candles, and other seasonal ornaments for their homes at the Generations Center Bucharest.
Senior volunteers, children, and youth from the Generations Center Bucharest, along with children benefiting from the Special Fund for Children program, were invited to the Allianz-Țiriac Arena Ice Rink and the Țiriac Collection Gallery—activities offered with the support of the Țiriac Foundation.
National support for vulnerable elderly people
Gifts, visits, and activities in Generations Centers
Within the 17 Generations Centers, 180 senior volunteers and 604 beneficiary children were involved in numerous intergenerational workshops, celebrations, and carols, or various activities specific to the season.
571 packages with Hochland products reached the elderly volunteers (94), children, and staff of the 10 Generations Centers in Sighișoara, Tg. Mureș, Târnăveni, Ormeniș, Reghin, Bistrița, Brașov, Cenade, Biia, and Satu Mare, centers funded by Hochland Romania.
68 senior volunteers and 172 children from five Generations Centers in Buziaș, Bonțida, Dezmir, Bucharest, and Blaj — centers supported by the Bosch Romania Foundation — received gifts prepared by the company's employees, tailored to the wishes and passions of each child.
Around Christmas, senior volunteers and children from the Generations Center Bucharest enjoyed a trip to Sinaia: they visited Peleș Castle, enjoyed a walk in the city park, had lunch together, and returned to Bucharest with more confidence and hope.
National aid through the Elderly Fund program
In Baia Mare, Tg. Mureș, Reghin, Mărășești, and Sibiu, 750 elderly people enjoyed material aid packages and social activities through the interventions of five (5) local organizations supported by The Fund for the Elderly, valuing Romanian traditions and the spirit of solidarity. The initiatives included traditional gatherings with children and seniors, intergenerational creative and Christmas craft workshops, or participation in a Charity Christmas Fair through ,,Granny's House". The activities were completed by dance sessions specially designed for elderly people, interactive performances where seniors sang carols alongside children, special moments prepared by children, as well as concrete support actions for elderly people in high-risk situations through the distribution of food and hygiene product packages.
Another 40 elderly people in difficult situations received social vouchers to have the necessary food on their Christmas table.
A national support network for seniors
In 2025, the Margareta of Romania Royal Foundation supported over 6,000 elderly people and funded 28 NGOs that provide social services dedicated to seniors: from weekly telephone conversations, social tele-clubs, recommendations for care or home cleaning, social packages, holiday meals, digital education workshops, to their involvement in social activities or even volunteering at community centers.
How can we help together?
The Royal Foundation invites companies to support interventions dedicated to vulnerable elderly people by redirecting 20% of their 2025 profit tax or the amount available through the Minimum Turnover Tax (IMCA)until December 31, 2025. Sponsorship is made at no additional cost to companies, based on existing fiscal facilities. The deductible amount can be automatically calculated on the platform: www.sponsorizez.ro.
Individuals can make a donation through SMS with the text SINGUR to 8844,to contribute 2 Euros monthly[1] to support vulnerable seniors.
The Royal Foundation continues to be a trusted partner in building a supportive community where lonely and vulnerable elderly people receive the support and respect they deserve. Loneliness hurts! Together we can heal it!
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The actions in support of elderly people were made possible through the generosity of partners: Procter & Gamble Marketing, Hochland România, Fundația Bosch România, Mega Image, Lăptăria cu Caimac, Fundația City Grill, Boromir, Albalact, Toneli, Bringo, LPP România, Deutsche Telekom Services Europe România, Revolut, Finastra România, COCO Art Decorations – Nicoleta Ion. The package distribution action in Bucharest was supported by the volunteers from Adobe Romania, EY Romania and Nestle Romania, people who chose to give time, care, and hope.
We also thank the sponsors who were alongside this year's social programs dedicated to seniors: Hochland Romania, Bosch Romania Foundation, Rompetrol DownstreamVodafone Romania Foundation, Kaufland Romania, Procter & Gamble Marketing Romania, the Romanian National Lottery Company, Johnson Wax, Yardi Romania, Synevo Romania, Kaeser Kompressoren, Novaintermed, City Grill Foundation, Zentiva Romania, Johnson & Johnson Romania, Dedeman, Agrii Romania, Booking Holdings Romania, Garanti BBVA.
Thanks also go to the media partners supporting the social campaign dedicated to seniors at the end of the year: Radio România Actualități, Radio România Antena Satelor, Radio România Regional, Radio Trinitas, AGERPRES, Forbes Romania, the daily diplomatic newspaper Nine O’Clock, Ziarul News, Future Economy, Zenith Media Romania, New Age Media - the media agency for Cinema City theaters, mediaTRUST Romania.
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About The Margareta of Romania Royal Foundation
With 35 years of experience in the social field, the Margareta of Romania Royal Foundation is one of the few non-governmental organizations that runs programs dedicated to elderly people in Romania. Over time, with the involvement of volunteers and the mobilization of institutional partners and the entire community, the Foundation has created various solutions meant to improve their lives, alleviate loneliness, prevent social isolation, or create opportunities for an active life. The Foundation's programs and campaigns, such as ,,For Our Seniors" network, the Elderly Fund programs, the Generations Centers, the Elderly Helpline, the Best Practices for a Beautiful Old Age Conference, and the Connecting Generations in the Digital World project, have restored dignity and hope in old age. More details at fundatiaregala.ro/.
[1] The donation value is 2 Euro/month. The amount allocated to the cause is 2 Euro. No VAT is charged for donations made via subscription. In the Digi Mobil, Orange, and Telekom Romania Mobile networks, for prepaid cards, VAT was withheld upon the purchase of credit. For donations from prepaid cards in the Vodafone network, users do not pay VAT. Campaign carried out with the support of Digi Mobil, Orange Romania, Telekom Romania Mobile, and Vodafone Romania.
