Bucharest, April 15, 2024: 20 small non-profit organizations from across the country benefited from professional communication services and underwent a rebranding process, receiving a complete digital transformation kit, from logo to website, as part of the DOORS project. The initiative was launched to support civic initiatives with limited budgets that are just starting out, with effective communication of social causes among the project’s main objectives.
The DOORS Project – Organizational Development of NGOs in Romania for Sustainability, implemented by The Margareta of Romania Royal Foundation in partnership with Nedland Kultur, with financial support from Active Citizens Fund Romania, a program funded by Iceland, Liechtenstein, and Norway through the EEA Grants 2014-2021, aims to develop and sustain 20 NGOs carrying out activities in social, educational, health, civic, cultural, and environmental fields in underserved geographic areas with limited human and financial resources. As part of their organizational development process, they received communication consultancy and a digital transformation kit, provided by the agency Idea Perpetua.
Thus, the 20 non-profit organizations operating in underserved areas in Arad, Bacău, Bistrița-Năsăud, Bucharest, Cluj, Constanța, Dâmbovița, Dolj, Galați, Ialomița, Mureș, Suceava, Teleorman, Timiș, Vâlcea, and Vrancea counties are ready to move to the next stage of development, communicate, and attract community funding with new visual identities, social media pages, and modern websites that reflect their civic missions and activities for the benefit of their communities. The digital transformation kit includes: creation or modernization of logos, development of brand manuals, launching or updating Facebook pages, and website development.
Throughout the project, The Margareta of Romania Royal Foundation provided the beneficiary organizations with the opportunity to be part of a comprehensive transformation process, supported by a team of experts with extensive experience in organizational development, communication, and fundraising. In addition to developing rebranding and digital transformation kits, the program includes training and mentoring in organizational development, streamlining internal procedures, a methodology for good governance and intergenerational practices, and the organization of events and stakeholder consultation activities in each of the 20 communities. The DOORS project’s purpose aligns with The Margareta of Romania Royal Foundation’s mission to discover and inspire leaders to create sustainable and autonomous communities.
“For us, the support received through the DOORS project represented an extraordinary leap that opened up unexpected opportunities. We reached our organization’s new identity after countless hours of consultancy and careful analysis of our activities and context, and we are very satisfied with the results. We recently used the communication materials created by Idea Perpetua to launch our largest project to date – an international poetry festival. Being able to present our organization so professionally brought important partners on board, allowing us to create a prestigious literary contest with over 300 entries and put the small town of Telciu on the cultural map of the country.”– Gelu Vlașin, Director of the European Center for Cultural Excellence in Telciu Commune, Bistrița County.
The project is implemented by The Margareta of Romania Royal Foundation in partnership with Nedland Kultur, with financial support from Active Citizens Fund Romania, a program funded by Iceland, Liechtenstein, and Norway through the EEA Grants 2014-2021. Its goal is the development and sustainability of 20 NGOs operating in social, educational, health, civic, cultural, and environmental fields in underserved geographic areas with limited human and financial resources.
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About the Active Citizens Fund Romania Program
Active Citizens Fund Romania is financed through the EEA Grants 2014–2021. The overall objective of the Grants is to reduce economic and social disparities and strengthen bilateral relations between the 15 beneficiary states and the donor states (Iceland, Liechtenstein, and Norway). The program is managed by a consortium composed of the Civil Society Development Foundation, the Partnership Foundation, the Resource Center for Roma Communities, the PACT Foundation, and Frivillighet Norge, acting as the Fund Operator designated by the Financial Mechanism Office (FMO) of the EEA and Norway Grants. Active Citizens Fund Romania aims to strengthen civil society and active citizenship and to increase the capacity of vulnerable groups. With a total allocation of 46,000,000 Euros, the program seeks the long-term development of the sustainability and capacity of the civil society sector, enhancing its role in promoting democratic participation, active citizenship, and human rights, while strengthening bilateral relations with Iceland, Liechtenstein, and Norway. For more information about Active Citizens Fund in Romania, please visit www.activecitizensfund.ro. For more information about the EEA and Norway Grants, please visit www.eeagrants.ro.
About The Margareta of Romania Royal Foundation
The Margareta of Romania Royal Foundation was established in 1990 by King Michael I of Romania and Her Majesty Margareta, Custodian of the Romanian Crown. With over 32 years of activity, the Foundation supports children, young people, and elderly people through sustainable interventions based on intergenerational experience and values. Over time, the Foundation has been involved in numerous organizational development projects, partnering with over 100 organizations in Romania and abroad. More details are available at fundatiaregala.ro/.
About Nedland Kultur
Nedland Kultur is a private company from Norway with over 20 years of experience in cross-cultural projects and collaborations. The company has implemented projects in Norway, the United Kingdom, Tanzania, Kenya, Ethiopia, Uganda, Malawi, Russia, Palestine, Israel, Vietnam, and Egypt, including in Romania. More details are available at www.nedlandkultur.com.
Despre Idea Perpetua
Idea Perpetua is a professional team of consultants that, for over 10 years, has contributed through integrity, professionalism, passion, performance, innovation, responsibility, and resilience to the development of Romania’s social, economic, entrepreneurial, and educational environment. Through management, marketing, and entrepreneurship consultancy services, Idea Perpetua creates contexts, benchmarks, and best practices for people and organizations, maximizing current potential for the future. More details are available at www.idea-perpetua.ro.
