At Easter, over 650 elderly people receive gifts, support, and companionship through the programs of the Margareta of Romania Royal Foundation
17 April 2025 – As Easter approaches, the Margareta of Romania Royal Foundation is once again standing by lonely and vulnerable older persons, beneficiaries of its social programmes – The Elderly Fund, The Elderly Helpline and the Generations Centres – offering not only care packages, but also human presence, attentive listening and encouragement, made possible with the support of volunteers, donors and sponsors. The activities are taking place in the counties of Alba, Bistrița-Năsăud, Brașov, Galați, Maramureș, Mureș, Tulcea, Satu Mare, Vrancea, as well as in Bucharest.
It is time to open our hearts, to think of the elderly people who have been part of our personal journey and who now need our presence. Let us offer them a precious gift: a gesture of attention, a sign of appreciation, the chance for a dignified old age, messages of solidarity and hope!
400 elderly people receive practical, material, or emotional support through local projects
In the localities of Baia Mare, Mărășești, Nicorești, Reghin and Tulcea, 400 elderly people have recently benefited from material support and moments of social connection through the local initiatives of organisations funded by the Margareta of Romania Royal Foundation through social services grants. Seniors received food and hygiene products delivered to their homes, while those eager to socialise took part in intergenerational creative workshops dedicated to the Easter celebration, sharing stories and traditions.
Volunteers have arrived at the homes of 100 elderly people in Bucharest
Elderly people in Bucharest facing severe financial hardship, constant beneficiaries of the Elderly Fund programme, were visited by volunteers of the Margareta of Romania Royal Foundation – students and members of corporate teams – who support the cause of elderly people. Thus, 50 volunteers reached the homes of 100 elderly people struggling to make ends meet, bringing them gift packages and traditional Easter treats, offering words of encouragement and leaving behind a ray of light and hope.
120 elderly people volunteers, rewarded with Easter goods
The elderly people who embraced volunteering, offering time and affection to children in intergenerational centers in the counties of Alba, Bistrița Năsăud, Brașov, Mureș, Satu Mare, and Bucharest, were rewarded with seasonal goods, along with the baskets provided to the children with products from Hochland.
Social tickets for 30 elderly people in the country
30 elderly people across the country, living in precarious conditions, received social vouchers worth 200 RON, enabling them to prepare something for their Easter table.
Charity event centered around the theatre play “The Father” and a classical music recital for the elderly residents of the “St. Anne” Residential Care Centre
The Bulandra Theatre hosted a special performance of the play “The Father,” starring maestro Victor Rebengiuc in the leading role, and the funds raised from ticket sales, purchased in less than 24 hours from the moment they went on sale, will be directed towards support projects dedicated to elderly people. The charity performance was supported by Hochland Romania, which reaffirms its commitment to the Royal Foundation’s intergenerational projects.
Scholarship recipients of the Young Talents program brought the emotion of Palm Sunday through a special recital dedicated to the elderly residents of the “St. Ana” Residential Care and Assistance Centre for Elderly People, run by the DGASPC District 3.
40 elderly people from Bucharest invited to a socialization meal and intergenerational creative workshops
At a festive gathering filled with holiday flavours and life stories, 30 elderly people who have found comfort from loneliness through the Elderly Helpline were invited to step out of their daily routine and feel part of a caring community. The suspended meals were donated by customers of the City Grill restaurant network through the Out for Food app, bringing holiday joy to elderly people living alone. Other elderly beneficiaries of the same program, as well as of the Elderly Fund, together with children and elderly volunteers from the Generations Club Bucharest, created Easter decorations and relived the joy of Easter as in their childhood.
Elderly people in vulnerable situations need the support of the community
For many elderly people, holidays are empty days. With the support of the community, we can restore meaning and hope to their lives. They can call the Elderly Helpline anytime at 0800 460 001 to receive social counselling and emotional support, as well as to find a friend and a trusted guide in times of need.
Individuals or companies wishing to get involved in supporting elderly people can do so through:
- •Sending an SMS with the text SINGUR to 8844 to donate 2 Euro per month.
- Form 230 for the redirection of 3.5% of income tax,until May 25 – https://fundatiaregala.ro/campania-35/
- Declaration 177 for the redirection of 2024 tax, by submitting it until June 25 – sponsorizez.ro
- Sponsorship with 20% of the current year's profit tax – sponsorizez.ro
Social programs dedicated to elderly people and Easter humanitarian actions are supported by:
- Sponsors of the social programs for the elderly: Imedica, National Lottery Company of Romania, Hochland Romania, Procter & Gamble, Johnson Wax, Yardi Romania, Kaufland Romania, Novaintermed, AgroConcept Impex, Kaeser Kompressoren, AECOM Romania
- Donations collected through campaigns addressed to customers or employees: City Grill Foundation, Finastra Romania, Revolut
- In-kind sponsorships: Hochland Romania, Toneli, Boromir, Lăptăria cu Caimac, Mega Image, Napolact, Maspex Romania, Wizz Air, Bringo, Albalact
- Corporate volunteers involved: EY Romania, Bringo, Wizz Air
With media support: TVR, Radio Romania, Radio Romania Actualități, Radio Romania Antena Satelor, Radio Romania Regional, Radio Trinitas, AGERPRES, Forbes Romania, the diplomatic daily newspaper Nine O’Clock, Ziarul News, Zenith Media, New Age Media – Cinema City’s media agency, mediaTRUST Romania
The Margareta of Romania Royal Foundation thanks its supporters and wishes everyone a blessed Easter!
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About The Margareta of Romania Royal Foundation
Founded in 1990 by Her Majesty Margareta, Custodian of the Romanian Crown, together with her father, King Michael, the Margareta of Romania Royal Foundation is one of the few non-governmental organizations running programs dedicated to elderly people in Romania. Throughout its 35 years of activity, with the involvement of volunteers and the mobilization of institutional partners and the wider community, the Foundation has developed various solutions aimed at improving elderly people lives, easing loneliness, preventing social isolation, and creating opportunities for an active life. The Foundation’s programs, such as the Elderly Fund, Generations Centres, Elderly Helpline, Connecting Generations in the Digital World, and the Good Practices Conference for a Beautiful Seniorhood, restore dignity and hope to elderly people. For more details, visit: fundatiaregala.ro/
